An electronic music festival based on an iconoclastic program that has no equal in the cultural landscape of Geneva. Held annually, it is held over the four days of the Easter weekend and attracts artists from every corner of the globe.
For the festival's new graphic identity in 2014, we suggested an instinctive global communication campaign that goes much further than a traditional bill posting campaign in the city.
The concept compares the Electron Festival to a celebration of electronic music, calling out to the community by communicating in their own language: namely, electronic language. Creating symbols and a sense of belonging and inviting them to celebrate electronic music.