Print & digital creative agency
Geneva — Switzerland

Baselworld

2015

The international watch and jewelry show

Baselworld

A microcosm of the world of watches and jewelry, Baselworld is the industry's reference event. Presenting avant-garde trends in luxury watch- and jewelry-making, this prestigious show is universally acknowledged to be the sector's most important showcase.

Assignment

Create an invitation for VIP guests to the opening ceremony at Baselworld.

Concept

We decided to look for a graphic means of paying tribute to the enormous expertise of haute horlogerie. Our aim: to recreate the precision, detail, rhythm, elegance and aesthetic simplicity particular to a universe that is both prestigious and firmly based on craftsmanship.

Creation of a customized envelope

The invitation was designed in several parts, revealing the contents little by little.

The interior was arranged to accommodate different types of invitation

Designed like a Russian doll, the invitation strips away to reveal itself.

Realization

Straddling the borderline between packaging and publishing, the resulting invitation removes one layer after another like a gift in the brand's colors. Seductive notions of touch and discovery meet here. The invitation has a very special feel for the recipient and is decidedly simple but beautifully crafted. The details of its production aspire to the same heights as the art watchmaking: stamping, lamination, cut, embossing, invisible magnetized closure and a mix of different types of paper constitute the mechanical aspects of this project.

Card of compliments