Print & digital creative agency
Geneva — Switzerland

Banque Cramer

2015

A Geneva-based private bank

Assignment

To produce a communication tool comprising several different elements and create a global aesthetic specific to the company's image.

Design & Realization

For this assignment, related as closely as it was to the bank's visual identity, we came up with an all-in-one object consisting of several elements.

The principal medium is a sleeve containing a company flier as well as a compartment for business cards and another for fact sheets. Appearing in four languages, the object was based on the existing graphic design and further emphasized it through the interplay of contrasts and textures.

The matte paper perfectly complements the logo on its bright background, while the clean and rough cuts of the brochure contrast with the delicacy of the letterpress printing.

...interplays of contrasts and textures